Prime Video - Yellowstone S5 Stunt

Prime Video Canada had a challenge. The series premiere of S5 of Yellowstone would no longer be free, as customers would need pay for Paramount+. Due to this we had to make a lot of noise in an organic and grassroots way. From that, the Dutton Ranch Lyft idea was born. Customers of Lyft would order their ride and they could be surprised with a Dodge Ram decked out to look like the Dutton Ranch pickups, with cowboy in tow. For this campaign I acted as a creative producer, which included creative development and strategy for the idea, plus securing all partnerships (RAM & Left). I oversaw a team of producers and all planning and live stunt production.