Alumacraft - Love your Craft

The fishing boat market is dominated by a handful of brands who all have been doing the same kinds of ads for years. Alumacraft needed to break through and the only way to do that was with authentic storytelling that captured the love of the craft of anglers.

I’ve worked on a few projects for BRP and the water ones always pose a series of interesting challenges, including managing the logistics of a floating crew in various units on different parts of the lake. In addition to managing all agency production duties and finding a specialty angling filmmaking company, I leaned in as a line producer to help build the shooting plan for our units to ensure we capture a large library of content over four days of filming.

Client: BRP
Agency: Cossette
ECD: Louis-Philippe Tremblay
Business Lead: Myriam Veilleux
Agency Producer: Jackie Pal
Writer/ACD: Mitch Duesling
Senior Art Director: Tommy Vincent-Mathieu

Production Company: Fiska Media
Director/DP: Max Erickson
Executive Producer: Jared Zissu 
Producer: Joseph Berney 
Editor:  Cole Borgstadt 
Colorist: Nick Lareau 

Sound: TA2

Post Production Support: Magic Circle

Executive Producer: Tiffany Ling

Offline: Andy Kloske

Online: Adam Kemp