LG - Connected Home

LG had recently launched a propetrity technology that allowed their customers to connect all of their appliances using their smart app. We produced a hero :60, :30, multiple :15s, 6s and hundreds of still assets. Unfortunately, when it came time to go into production we were neck deep in a pandemic. How does one pull off a shoot in a middle of a pandemic? A global search for directors in “open” cities and lots of conversations with border agents. We landed on Cape Town (not including two remote celebrity shoots in Toronto).

From navigating an overseas shipment of appliances that got stuck in Turkey to constant threat of lockdowns, this shoot required constant flexibility and problem solving.