Big Caddy - Arnold Palmer 

Arnold Palmer was looking for a way to break into a very saturated market - golf. However they didn’t have big budgets. Challenge: how can they get brand notoriety without spending millions on ad placements. Our idea, a brand stunt unlike any other. Dress up a 7+ft giant as a caddy (ala’ Happy Gilmore) and sneak him into the U.S Open, to cause a stir. As a agency producer, I put together the best-of-the-best crew from shows like “Jury Duty”, “Borat” and prank shows to orchestrate a highly choreographed plan to get our guy on broadcast; and that we did. This was a massive production: involved pre-shoot photography, a cross continent talent search, web and SEO planning and all logistics for stunt production.